Are 2D barcodes the next revolution? With “TMS Search Codes” (the browser solution to access 2D barcodes), tomorrow is already today.

A MobiTMS PR
MobiTMS launch a Code search engine which offers mobile users the ability to launch a page or an action linked to a TMS Code using the mobile phone browser; to go to www.tms-search.com and enter the code number.

MobiTMS the provider of TMS a suite of Mobile Internet Services which creates a bridge between Digital and Mobile has announced today the launching of a mobile browser solution to access 2D barcodes via the TMS Codes numbers associated.

The 2D barcode technology is a great innovation but with a major problem “The Mobile Application Download”. If we consider that a large number of the phones in the world market aren’t compatible for the reader download for different raisons (no camera, OS or camera not accessible, applications download blocked by Telco’s…) and that some users don’t know how to (or don’t want to) load a mobile application. The 2D Barcode technology is not yet ready to be used for mass market applications.

MobiTMS will continue to promote the download solution to access the TMS Codes with the development of user friendly ways to get the mobile reader as widget associated to SMS Wap link and partnerships with handsets manufacturers to embed the reader at manufacturing.

But to leverage the access of the TMS Codes and to offer immediately TMS publishers and advertiser partners mass market access, MobiTMS launch a worldwide browser solution to access the Codes.

Users who cannot get (or don’t want) the mobile reader application, can use the mobile browser to access the TMS Code Search Engine www.tms-search.com and enter the TMS Code to launch the action or pages linked. (And bookmark the address for the next use).

“With these 2 solutions, download & browser, the TMS Codes & Barcodes are accessible by 100% of the mobile users with GPRS, EDGE, 3G or WIFI. This is what has been requested by our partners in I.C.E (Internet, Communities and Entertainment) businesses, we have opened to them a huge market that is accessible right now”, says Frederick Saurat the co-founder of MobiTMS.

After LEBRON JAMES, MANNY PACQUIAO the Philippine Boxing “Icon” now has his TMS 2D barcode

NIKE launched a new campaign using the TMS services and introduces a Mobile interactive link with PACMAN the Pinoy idol to follow and support him for his next fight in October in Vegas.
The campaign which offer exclusive FREE Mobile goods (Wallpapers, Video, Screensavers, Logo) also uses the latest tools developed by MobiTMS, a Mobile Aggregator & translator of Web news which can track all the articles about Pacquiao, translate them in mobile format and aggregate them in the Nike mobile site with real time up date. The campaign also include a Free message tool allow fans to send free support messages to Manny and read the messages of other fans.

The MobiTMS platform is a Mashup of a new generation of tools (2D barcodes, Mobile RSS Feed reader, Mobile video on demand, Mobile payment…) which offer a way to develop interactive mobile channel (social network, news feed, coupons feed..) and rich mobile campaign (videos, mobile goods…) directly to the consumer pocket.

Lebron James with a TMS barcode, What more?

Nike in “Mobile 2.0” Campaign with TMS

NIKE Asia launches in Phil the first “Mobile 2.0” Ads campaign in ASIA using TMS, the suite of Internet Mobile Services. For the first step of this campaign 4 NBA stars (Lebron James, Kidd, Pierce, Soudemare) are associated to a TMS barcodes linked to mobile goods to download.

The campaign looks very good! Big (8 x 11 feet) outdoor billboards and posters in NIKE stores. They also inserted a poster in FHM, one of the most popular magazine in Phil.

My son is really crazy about NBA (like me) and when I told him that NIKE launched a campaign with the TMS barcodes associated to Lebron and Kidds and I saw his eyes I understood the deep mean of the Andy Warhol concept "15 of minutes fame"... for my son I'm now a hero but we have a new bet: associate a TMS barcode to Ronaldinho ;-)

NIKE please help me!