After LEBRON JAMES, MANNY PACQUIAO the Philippine Boxing “Icon” now has his TMS 2D barcode

NIKE launched a new campaign using the TMS services and introduces a Mobile interactive link with PACMAN the Pinoy idol to follow and support him for his next fight in October in Vegas.
The campaign which offer exclusive FREE Mobile goods (Wallpapers, Video, Screensavers, Logo) also uses the latest tools developed by MobiTMS, a Mobile Aggregator & translator of Web news which can track all the articles about Pacquiao, translate them in mobile format and aggregate them in the Nike mobile site with real time up date. The campaign also include a Free message tool allow fans to send free support messages to Manny and read the messages of other fans.

The MobiTMS platform is a Mashup of a new generation of tools (2D barcodes, Mobile RSS Feed reader, Mobile video on demand, Mobile payment…) which offer a way to develop interactive mobile channel (social network, news feed, coupons feed..) and rich mobile campaign (videos, mobile goods…) directly to the consumer pocket.

Lebron James with a TMS barcode, What more?

Nike in “Mobile 2.0” Campaign with TMS

NIKE Asia launches in Phil the first “Mobile 2.0” Ads campaign in ASIA using TMS, the suite of Internet Mobile Services. For the first step of this campaign 4 NBA stars (Lebron James, Kidd, Pierce, Soudemare) are associated to a TMS barcodes linked to mobile goods to download.

The campaign looks very good! Big (8 x 11 feet) outdoor billboards and posters in NIKE stores. They also inserted a poster in FHM, one of the most popular magazine in Phil.

My son is really crazy about NBA (like me) and when I told him that NIKE launched a campaign with the TMS barcodes associated to Lebron and Kidds and I saw his eyes I understood the deep mean of the Andy Warhol concept "15 of minutes fame"... for my son I'm now a hero but we have a new bet: associate a TMS barcode to Ronaldinho ;-)

NIKE please help me!