NIKE launched a new campaign using the TMS services and introduces a Mobile interactive link with PACMAN the Pinoy idol to follow and support him for his next fight in October in Vegas.
The campaign which offer exclusive FREE Mobile goods (Wallpapers, Video, Screensavers, Logo) also uses the latest tools developed by MobiTMS, a Mobile Aggregator & translator of Web news which can track all the articles about Pacquiao, translate them in mobile format and aggregate them in the Nike mobile site with real time up date. The campaign also include a Free message tool allow fans to send free support messages to Manny and read the messages of other fans.
The MobiTMS platform is a Mashup of a new generation of tools (2D barcodes, Mobile RSS Feed reader, Mobile video on demand, Mobile payment…) which offer a way to develop interactive mobile channel (social network, news feed, coupons feed..) and rich mobile campaign (videos, mobile goods…) directly to the consumer pocket.
No comments:
Post a Comment