MANILA, Philippines –
This is part of a bigger initiative of the Inquirer Group, which recently inked a deal with wireless applications provider MobiTMS, WoodWing Asia Pacific Sdn Bhd and Serious Technology Sdn Bhd. Woodwing is an editorial publishing software provider in the Asia Pacific region, while Serious Technology is a regional publishing technology company.
TMS is interactive code found in print media. It can be read by special software installed in mobile phones. TMS is now used to link print advertising to an online and web content.
Poch Bermudez, president of HIP, added that this partnership will "revolutionize" print and online media "Print and online media will never be the same again," he said.
"We have been overwhelmed by the level of interest from advertisers and media to embrace this new mobile technology. We are working quickly with our new partners to build out our Asia infrastructure to meet the exploding demand," said co-founder of MobiTMS Frederick Saurat.
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